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In 2023, Valve monitored 1.7 million new Steam users to assess their retention—and not only did they stay, but they also collectively spent $93 million.

Valve has released the Steam year in review for 2024, in which the platform holder drowns us all in lovely stats and gives a snapshot of how we behave on the de facto PC gaming standard. Turns out people really love their Steam Decks!

One of the most interesting deep-dives comes near the end, when Valve goes into detail on new customers: Essentially breaking down why people create a Steam account, and then their general behaviour afterwards. Surprise surprise, Valve has “seen an encouraging pattern” around new users.


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