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Ayaneo is desperate for you to feel the hype for its upcoming handheld, declaring ‘The future has arrived’

#AYANEO3# Annual Flagship Handheld is Coming Soon! – YouTube
#AYANEO3# Annual Flagship Handheld is Coming Soon! - YouTube


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There’s an art to the florid press release. If a games PR missive isn’t pitching up promising an ‘unforgettable journey,’ or calling their turn-based RPG ‘adrenaline-filled,’ I’m wondering if their hearts are really in it. That is to say, a little bit of confidence isn’t a bad thing. To that end, this press release teasing the Ayaneo 3 is a thing of beauty.

Ayaneo begin as they mean to go on, starting off strong by saying that their third-generation Windows handheld console is not only a “revolution,” but will also redefine “gamer’s imagination,” and “foreshadows the future possibilities of handheld devices.”


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