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Crysis’ magical Nanosuit was so convincing that a nanotech conference asked Crytek’s boss to give a keynote speech: ‘I said, excuse me, but this is all fake’


Once, when I was in China, a Danish colleague of mine got invited by a business-type to attend some kind of fancy high-powered conference. Thinking it’d be a novel experience at least, she agreed, only to find herself on-stage, in a suit: a deer in headlights presented to shareholders as an exec from a foreign branch of the corp in an attempt to burnish its international credentials.

I imagine this is pretty much what would have happened to Cevat Yerli, Crytek’s founder and former CEO, if he’d responded ‘yes’ to an invitation to a nanotech conference in the run-up to the release of Crysis 1. In a chat with PCG in this month’s mag, Yerli recalled that the game’s Nanosuit-heavy marketing got interest from some unexpected areas. When the game’s website went live, he “got invited to a nanotechnology conference as a keynote speaker. I said, ‘Excuse me, but this is all fake.'”


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