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Project to ‘free social media from billionaire control’ plans to take on Musk and Zuck using Bluesky’s open source protocol: ‘It will take years and hundreds of millions of dollars’


A cadre of tech founders and activists announced a new social-media focused foundation on Monday with the goal of raising $30 million to fund development of AT Protocol, the underlying technology powering growing social media network Bluesky. While you may not recognize any of the “technical advisors and custodians” organizing Free Our Feeds, you’ll likely recognize plenty of the folks who signed an open letter in support of the new foundation: Wikipedia co-founder Jimmy Wales, actor and activist Mark Ruffalo, writer Cory Doctorow and musician Brian Eno are all among the signatories.

Free Our Feed opens with a strong denouncement of Facebook and X in their current forms, calling Mark Zuckerberg’s recent moves to ditch fact checkers and ease up on restrictions on hate speech “going full Musk.”


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